Replace the 147 marketing tasks you've been doing with one simple book funnel.
A predictable stream of new book buyers, without posting every day, giving your books away, or relying on Amazon.
Sound familiar?
Apparently being an author now means having 17 other jobs?!
You write a book you're proud of. Then you're told to post five times a day, run giveaways, grow the list, swap newsletters, learn ads, and hope the next launch finally works. You have the talent and the work ethic. Some months are wonderful. Others are crickets. And you can't tell which one is coming.
The five myths
You've already tried the usual advice.
№ 1
Growing a bigger following
Followers don't equal buyers. A thousand likes rarely turns into a thousand orders.
№ 2
Freebies & lead magnets
You trained readers to expect free. Your list fills with people who never intend to buy.
№ 3
Leaning on Amazon
It's borrowed land. Amazon owns the customer, the data and the checkout. When the landlord changes the rules, you pay.
№ 4
Just writing more books
More great books matter. But another product doesn't fix a broken way of finding customers.
№ 5
Deciding you're “bad at marketing”
You're not bad at marketing. The system, or lack of one, is what's bad.
You don't need more things to do.
In fact, that's the problem.
The problem isn't that you need more marketing. It's that you don't have a predictable way to acquire paying readers.
The old way
Build an audience → eventually monetize it.
The new way
Acquire customers → build an audience of buyers.
Imagine this
It's Monday morning. You have 18 new customers.
Not followers. Not leads you need to nurture for two years. Customers. And you weren't even online when it happened.
Why listen to me?
If you're an author, you're in the game of e-commerce.
I'm a musician turned entrepreneur and I've been teaching creatives for over ten years. I know how to acquire and monetize customers. When I started working closely with authors, I kept seeing the same problem: talent, great niches, email lists, a whatever-it-takes attitude… and no reader buyer engine.
Catherine's list was mostly freebie seekers who never bought. We sent the same promotion to only the people who'd purchased before, and she had her very first five-figure month.
The three big secrets
The three big secrets that will transform your author business into a full reader revenue engine
Build a buyer list
Would you rather launch to 10,000 free leads or 1,000 customers? Buyers have crossed the trust threshold. They've already said “take my money.”
The engine
An ad, a funnel and a back-end sequence. A low-ticket first offer that's an easy yes, so you find the perfect reader and ascend them into many offers, not just one.
The multiplier
What happens after the first purchase. Your emails are for selling; the nurturing happens inside your books. This is where it starts to snowball.
The simple version
Building a million-dollar author business is simple: write amazing books, drive traffic to an e-commerce store, and take readers through a funnel.
That's the whole thing. Reader Revenue Engine is the step-by-step system that makes it repeatable — an automated engine that brings you dream readers, who turn into superfans and buy everything you create.
You come in with
Books and inconsistent sales.
You leave with
A working system that brings you new paying readers.
What's on your shelf when it's done
The entire Reader Revenue Engine, built for your books.
And most importantly, you have new skills that make money. You can do this yourself, for every book you'll ever write.
How much would it cost to outsource all of this?
We've hired for these jobs before. This is what they cost — but you don't need to spend it.
And you don't need to be “techy.” I walk you through the exact tech for this one funnel, with the books you already have.
A little about me
Hi, I'm Leah McHenry.
I became an entrepreneur out of necessity. As a musician with six studio albums under “LEAH,” I had to learn how to sell my own art online, and I've been building brands and teaching creatives ever since.
I'm also a homeschooling mom of five, passionate about my Christian faith, and the keeper of too many ragdoll cats.
My mission is simple: your books deserve to be loved, and the world deserves to know they exist. That happens when you stop treating your writing like a hobby and start running it like a business.
What's included
What's inside the Reader Revenue Engine course
Foundation
The Author Engine Tech Stack
- How the pieces connect, from Shopify to the page builder
- The exact apps for order bumps, upsells and email
- Meta Business setup, pixel and tracking
- How to know your numbers, correctly
What this gives you
You stop guessing which tools to use. Everything is set up and talks to each other.
Offer
Build Your Irresistible Offer
- Which book to lead with
- Positioning & messaging
- How to create a value stack
- How to make people WANT to buy everything
What this gives you
You have a first offer that's an easy yes for the right reader.
Funnel
Offer Page Architecture
- The anatomy of a high-converting offer page
- Checkout optimization that removes buyer friction
- The order bump: extra “free” money
- The upsell sequence that maximizes every sale
What this gives you
One cheap book becomes a much bigger first order.
Profit
The Post-Purchase Profit Multiplier
- What should happen in the first 24 hours after someone buys
- Post-purchase offers and the flow in detail
- Selling the rest of your catalog: audiobooks, special editions, physical & digital products
What this gives you
Your book may be inexpensive, but your customer doesn't have to be.
Traffic + Scale
The Ad Campaign: Revenue Engine Playbook
- Your Meta campaign, start to finish
- Targeting future superfans who buy everything
- Creatives, hooks and angles that stop your reader
- The decision framework: kill it, keep it or scale it
What this gives you
You can predictably buy more customers, and know when to turn it up.
Also included
- Lifetime access to the course
- All my tech stack recommendations
- 3 Q&A calls with me & my team (over 90 days)
- All updates & upgrades
Reader Revenue Engine is brand new, but the system is not. I've used these principles in my own businesses for years and behind the scenes with authors like Elisabeth and Catherine. As a Founding Member, lessons release over the coming weeks and you get every update I make.
When you join as a Founding Member
Founding Members also get these 5 bonuses
A $1,437 value, included free when you join.
Reader Revenue Calculator
Know exactly what you can afford to pay for a new reader before you spend another dollar.
Winning Offer Page Template
Never build your offer page from scratch. You'll know exactly what goes where.
Ad Tracking Dashboard
Glance at one screen and know what deserves more budget and what needs to change.
Email Automation Templates
Turn first-time buyers into repeat customers, even while you're sleeping and writing.
Winning Ad Creative Vault
The next time you need an ad, you won't be starting from a blank screen.
I'm looking for my Founding Group
When it's publicly released, it'll be $5,000+. Founding Members pay 75% less.
Founding Member Enrollment
Reader Revenue Engine
Recap
- The 5-part course · Foundation → Traffic + Scale
- 5 bonuses · $1,437 value
- Lifetime access to the course
- All my tech stack recommendations
- 3 Q&A calls with me & my team (over 90 days)
- All updates & upgrades
To hire this out: $12,000–$25,000+
Future public price: $5,000
75% off the future public price
Your Founding Member price
$1,249
or 4 payments of $362
All sales are final. No refunds.
Creatives who have worked with Leah
The card catalogue
Questions you might still have
Yes. Start with what you have. I'd rather you build the system correctly now and grow into it than spend two years building your audience one way and have to restructure everything later. The economics get better with three or more books, products or bundles, but you don't need to wait. Build the engine, then add new offers to it as you create them.
Do nothing… or?
You have two choices. The first is the easiest: do nothing. Settle for what you have and get what you've always got. Six months from now, maybe another book is out, but you're still hoping the next post gets attention, hoping Amazon sends readers, hoping the next launch works.
Or you make a small investment in yourself, your skills and your books. Worried your catalog is too small? Start with what you have. Not techy? I'll walk you through it. Not sure you're a marketer? It's a skill, and you're already more creative than most marketers I know.
What's the worst that can happen? You learn real marketing, a skill that makes you better at everything else you do. Your books deserve to be loved. And you deserve success.
I can't wait to see you inside. — Leah
Founding Member Enrollment
Reader Revenue Engine
Recap
- The 5-part course · Foundation → Traffic + Scale
- 5 bonuses · $1,437 value
- Lifetime access to the course
- All my tech stack recommendations
- 3 Q&A calls with me & my team (over 90 days)
- All updates & upgrades
To hire this out: $12,000–$25,000+
Future public price: $5,000
75% off the future public price
Your Founding Member price
$1,249
or 4 payments of $362
All sales are final. No refunds.
Want my input?
Have another question? Send me a DM and I'll personally help you figure out whether Reader Revenue Engine is right for you. And if it isn't, I'll tell you honestly.
Please note: all sales are final. There are no refunds.
© Leah McHenry · Reader Revenue Engine